marketing & social media services
HELLO, I’M FRANKIE!
Welcome to the solution you’ve been searching for!
I am a digital marketing professional with a Master’s in Communication Studies from Marshall University and currently pursuing an M.S. in Marketing Analytics from Western Governors University. I bring a dynamic mix of creativity, strategic management, and a data-informed approach to audience engagement.
My journey began with an acting background in New York City and Los Angeles, which evolved into a career dedicated to impactful communication and brand development. In my most recent role as the Director of Digital Marketing and Social Media for West Virginia State University, I developed and led university-wide campaigns that amplified brand presence, increased engagement by over 80%, and drove measurable results across platforms.
Blending my artistic roots, customer-focused mindset, and growing expertise in marketing analytics, I offer a unique lens on brand storytelling and audience behavior. Whether creating high-impact campaigns or coaching teams to success, I am committed to making a meaningful impact in the industry.
Let’s connect and explore how we can collaborate to achieve exceptional results—together.
EDUCATION & CERTIFICATIONS
Master of Arts in Communication Studies emp. Digital Marketing
Marshall University, 2023-2024
Master of Science in Marketing emp. Marketing Analytics
Western Governors University, 2025
SOFTWARE KNOWLEDGE
RESUME
presentation samples
writing samples
ORGANIZATIONAL MAPPING
content creation samples
Facebook & Instagram Graphics & Video
Content Created for the Charleston Light Opera Guild by Frankie Marrs 2023.
Content Created for the Charleston Light Opera Guild by Frankie Marrs 2023.
Tiktok
Content Created for BEAM Supplements by Frankie Marrs 2024.
Content Created for BEAM Supplements by Frankie Marrs 2024.
SOCIAL MEDIA PERFORMANCE HIGHLIGHTS
COMMUNICATIONS SPECIALIST WVSU (2024)
SOCIAL MEDIA MANAGER: CHARLESTON LIGHT OPERA GUILD (2023-2024)
testimonials
“Clever, intuitive, quick, are words that come to mind of Frankie’s abilities. She is incredibly eager to learn and is such a team player that it is infectious. You can’t wait to be in a room with Frankie. I have no doubt that she will succeed in all that she puts her mind to with humility and grace. I can’t say enough, and any institution would be lucky to have her in their midst. ”
“Her time management is simply unmatched. Frankie is one of the people you want in the room with you. Every place is truly better when she’s in it. Her kindness and spunk just go together – much like her intelligence and drive. I’m confident that she will use her gifts to craft a more beautiful, more joyful, more compassionate world.”